G-SHOCK was born from a simple idea — a watch should not break when dropped. Back in 1983, the original square-shaped DW-5000C was created after Kikuo Ibe witnessed a child bouncing a rubber ball. It struck him that a watch floating within a rubber case would be impervious to shocks. After a bunch of testing and design with toughness in mind, the brand was born. Nearly 35 years and hundreds of models later, G-SHOCK is still best known for being some of the toughest, hard-wearing watches that money can buy.
It’s easy to claim that your watch is “tough”, but Casio and G-SHOCK have the lab tests to back up their claim. They’ve come a long way from launching prototypes out of a third story office window by moving testing into a state-of-the-art lab, designed specifically to put their watches through the ringer. A gamut of tests include simulated drops, repeated hits with hammers, extreme vibration testing, water resistance, and even exposure to electric currents. It’s no surprise that G-SHOCK is the choice of soldiers, outdoors enthusiasts, and active people everywhere.
